September 10, 2008
Internet Marketing Case Study "Brett Mcfall Video" For XSitePro Cheat Sheet Members
I have just finished a video case study for XSP Cheat Sheet Members. In this case study featuring the squeeze page website called Brett Mcfall Book I show you HOW TO:
Part A
by the minute
000:30 intro
001.50 research current site
002.00 toolbar for checking site
002.50 check search placings
003.17 assess chance of ranking
003.25 theorize keywords to target
003.45 use keyword search tool method one - keywords
004.42 build keyword list
005.05 use keyword search tool method two - URL
005.55 basic research tip before you build a site
007.10 load target keywords as text file
007.41 determine which words are best to use
008.32 update project run sheet
009.22 refine keyword list
012.20 copy existing HTML site from web
013.30 check current SEO on existing site
014.12 open XSitePro2
015.04 add images to XSitePro
016.01 rename images for seo
017.23 set website to seo settings
017.52 reduce footprint of website
018.20 add keywords in to page
020.36 set homepage for optimized title
021.49 import content from old site
023.56 set site layout sizes
026.39 copy web page layout
027.41 use custom color selector
028.55 set images in table
029.06 add alt text to images
029.12 change size in image display gallery
029.42 manipulate table properties
030.16 check H1 tag is on header
031.14 fine tuning of text using WYSIWYG editor
032.35 add opt-in source code
033.52 modify opt-in submit - button text
034.18 submit form 'TIP' to increase conversions
035.10 title tag 'TIP'
035.20 SEO tips
035.40 fine tune page modify source code
036.15 how to make a squeeze page get seo quality score
037.10 add quick page - privacy policy
037.42 select privacy page settings
038.35 make contact page
039.00 use email cloaker widget
040.25 add copyright notice
041.15 Link to homepage 'TIP'
042.10 import articles using multi import wizard
042.45 specify page names
044.10 link articles to home page
045.40 make site map viewable on the footer
045.59 add descriptions for each article usmcfall2ing keywords
046.35 add a call to action to articles to make them landing pages
047.50 format call to action to get clicks
048.23 (a very sneaky way to make a landing page site -audio tip)
049.10 change settings for article pages
049.52 additional comments by oscar (my parrot 
050.45 including seo keyword phrases in descriptions
052.40 why the page is going to get indexed and rank well
054.45 add an XML feed for serious seo gains
057.20 set up social bookmarking widget
059.58 set up server
100.19 create a new account start….
Part B
by the minute
000.15 set up account on reseller hosting account
001.30 set publishing details in XSitePro 2
002.42 publish site
003.25 sneaky tip for improving conversions
004.30 syndicate XML feed to RSS submission service (FREE)
005.36 using social bookmark tags to get social media traffic
008.00 social bookmarking tips and how they work
009.35 be careful! don't make the common mistake
011.40 insider secrets for writing news stories
012.35 tag format tips
013.28 micro blogging
014.27 blog feeds from social media - leveraged content!
014.45 ** blog posting technique and how they work **
017.51 how you can get links for your site from me
018.02 pinging your new XSitePro 2 site
019.52 first sign of G00gle within 3 MINUTES!
020.43 what to do next to keep the ranking
021.13 what makes the site quality
021.08 what you have to add for the site to stick
022.10 Page 2 of G00gle in 9 minutes
022.30 Page 3 for Brett Mcfall within 6 hours
022.40 Page 1 (6th) for Brett Mcfall within 16 hours
022.48 Page 1 (5th) for Brett Mcfall within 24 hours
022.54 Page 1 (4th) for Brett Mcfall within 48 hours
The video is available for members in streaming format and download.
Comments are welcome
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Filed under Case Study, Copywriting, How To, Ideas, Members, News, Tricks, Updates, Video by James
Comments on Internet Marketing Case Study "Brett Mcfall Video" For XSitePro Cheat Sheet Members »
James,
Sounds great! I appreciate your continued support of your customers and particularly like the "watch me as I do this" videos. Looking forward to this one.
Alan
I have almost finished editing - boy it is big. The site hit page one of google within 24 hours!
The video is being loaded to the site right now - it is in two parts because of the size.
I really appreciated your moment by moment lists as they enabled me to go right to the more advanced parts that interested me. After completely redoing a huge old Dreamweaver site in XSP2, I did get a pretty good handle on a lot of the details of XSP2. The site I did over isn't so much a commercial venture as a labor of love, a site about the science fiction of Cordwainer Smith who was my father. It may interest some people as an example of a big site re-do.
Hi Rosana,
Thanks for the feedback about the list. A good client recommended I include a list for that exact purpose and I'll make sure I keep doing it for any video over five minutes long.
If I had broken up this case study into small parts I would have ended up with twenty videos and a production nightmare.
Regards
James
ps. Always open to ideas about future case studies for beginner, intermediate or advanced topics.
Well you have done it again!
Man I had no intention of spending 1.5 hours watching your video as I put the time today to spend on my site but low and behold once I started to watch it I could not stop.
Results you made for the work you did are crazy,
Rich
Sorry to distract you
Oh, well. Wait for the next one….
James,
I've had XSitePro since it was launched, but I've learned some things in the past few hours from your video that I didn't know how to implement.
The only down side is I now have to go back to my sites and incorporate some of the excellent ideas you've shown me.
A first-class video; your on-going commitment to your customers is amazing.
Best wishes
Darrell
Hi James,
I'm having an awful time trying to watch the first video. It plays fine for around 25-28 minutes and then it sticks and stops playing. I've tried forward, backward, pause, etc and I can't get it to move. I've started it over again 3 times and it gets in that time range and sticks again. It's maddening! The second video is perfect, no problems at all.
I don't understand what could be wrong. Does anyone have any suggestions?
It may be my computer. It seems as though I recall this happening with one of the StomperNet videos.
Hi Joe,
It is most likely to do with your internet connection speed. I have to balance quality with speed.
It should stream clearly on ADSL - there is a download there so you can watch it directly - it is a large file so it will take a while to load.
Regards
James
Hi James,
Actually I'm on high speed cable. I tried to download the videos too, but I got a message that said "Internet Explorer is unable to download file xyz". Very strange.
Has anyone else ever had this kind of trouble? I'm certain it's my computer and not the videos.
It's so strange that video "B" plays perfect and I can move it back and forth freely, but video "A" gets stuck at the same area every time. I'm stumped.